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May 2012

  • Sight for Sore Eyes: Oakley Rx Helps Atlanta Braves’ Freddie Freeman Return To Line Up

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    Posted 12 months ago by John Ohail

    Atlanta Braves fans haven’t seen Freddie Freeman in the line up for quite some time now. That all changed this week, when Freeman returned with a vengeance, hitting a home run in the first at bat of his return. The Atlanta Braves first baseman showed up to Turner Field in Atlanta on Wednesday filled with anticipation. It wasn’t because the Braves were beginning a playoff series or celebrating a historic occasion. Wednesday’s game was your average, run-of-the-mill regular season game. For Freeman however this game represented something more. The young slugger was expecting a package before the game; a package that could turn his season around after weeks of frustration. It’s contents? A fresh pair of custom Oakley Rx Fast Jacket™ XL glasses with Oakley True Digital™ corrective lenses and Oakley Dual-Peripheral Technology™. Freeman was the first person to the clubhouse on Wednesday. He ripped open the package, threw on his new sport performance glasses and rushed to the batti...

  • NASCAR Weekend in Charlotte

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    Posted 12 months ago by Breton Laubscher

    Charlotte is a special place for NASCAR, so the Oakley Rolling O Lab was excited to be in town for back to back races. Kicking off the first weekend was the All-Star race, held on May 19, which is an exhilarating race unlike any other this year due to the staggering of the laps.

  • A Month In Photos - May 2012

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    Posted 12 months ago by John Ohail

    Spring is in the air and so are stellar performances from Oakley athletes. May saw some amazing accomplishments including a lot of Olympic qualifying for this summer’s 2012 London Games. Check out this month’s best photographs.

  • ALEKESAM! Oakley's Iconic X Games Host Sal Masekela Premieres Deep Film at Tribeca Film Festival

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    Posted about 1 year ago by Andrew De Lara

    If you know anything about Action Sports, you probably think you know Sal Masekela. Think again. The face and host of the X Games since its very inception, is far deeper of a figure than you think…with a personal history fit for a TV mini series documentary, at that. The son of a South African Jazz Music Legend Hugh Masekela – famous for his fight against Apartheid – Oakley’s star commentator, TV host, actor, musician and overall badass is the subject of a remarkable short film revolving around his super unique path through life thus far, his father’s attempt to reconnect with a son alienated from him throughout his tumultuous journey and his own personal rediscovery of something planted deep in his roots: Music. Enter Alekesam.

  • Oakley at the Superbike Championship in Monza, Italy (04. – 06. May 2012)

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    Posted about 1 year ago by Christian Kozlowski

    This time, we’re at the famous Autodromo Nazionale Monza motor racing circuit in Italy during the fourth tour stop of the Superbike Word Championship.

  • Cycling Star Tom Boonen trusts RadarLock

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    Posted about 1 year ago by Marion Schmitz

    My name is Kiko Garcia, and I’m the Sports Marketing Manager for Oakley. On 31st of March 2012 I had a mission: I travelled to Belgium for one of the most exciting cycling events of the season, the Tour of Flanders. The Tour of Flanders is know to be one of the most beautiful cycling races of the world, with a very hard combination of steep climbs and daring cobblestones. My goal was to give the new RadarLock™ performance glasses to one of our team riders to win the Tour of Flanders with it.

  • Tim Boal reveals personal thoughts on life & limits

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    Posted about 1 year ago by Marion Schmitz

    During his recent visit to the Oakley Europe Headquarters in Zurich we asked Tim Boal, a 27-year-old pro surfer who likes to tackle perfect big waves in Africa, to tell us more about his idols, his attitude towards life and about his defining ‘BEYOND REASON’ experience. Even after having Tim for seven years on the team we were still surprised!

  • Rolling O-Lab Dealer Tour 2012

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    Posted about 1 year ago by Christian Kozlowski

    Every year Oakley Europe organizes a Dealer Tour in every major country inviting all key accounts and new customers for a get-together packed with fun, entertainment, product training, great food and some special events. The idea: Train and inspire, present the new collection highlights, and share the unique experience of the Oakley World.

  • Shaun White and Rory McIlroy Team Up in Support of St. Jude

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    Posted about 1 year ago by Elishia Matta

    Oakley athletes, Shaun White and Rory McIlroy teamed up to film a 50th Anniversary public service announcement for St. Jude Children’s Research Hospital.

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