Athlete Spotlight

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Favorite Gear

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Fairhaven Jacket — Cinnamon

Jake Blauvelt

Action Sports

Jake Blauvelt has long been devoted to progressing what is possible on his snowboard. From his early days on hill as a Vermont contest local, Jake has consistently pushed himself to find a path that is true to his identity, his unique personality and his dreams. That path has taken him from icy park jumps to powder turns; from podiums to heli drops – and he has continued to improve and evolve with every step. Jake pushes the limits of snowboarding and travels the world in search of new challenges, perfect snow and the pursuit of happiness. The past cou...

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Recent Action Sports News

  • Jamie Anderson Wins First-Ever Women's Olympic Slopestyle Gold; Jones Takes Bronze

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    Posted 6 months ago by Chasen Marshall

    Jamie Anderson knows how to play it cool. She’s not one to get too high or too low or let the weight of a moment impact how she rides. On the biggest stage for snowboarding, she knew how to withstand the drastic pressure that is being the favorite in an event making its debut on the Olympic stage. She needed a big run on a course that had caused problems for the majority of the riders in the field, and she did just that. She rose when the rest fell, just as she’s done so many times before. And she won the first-ever Olympic gold in the debut of women’s snowboard Slopestyle. “Elder states(wo)man” Jenny Jones of Great Britain took the bronze.

  • Starting the Party: Sandbech and McMorris Medal in Olympic Debut of Slopestyle in Sochi

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    Posted 6 months ago by Chasen Marshall

    Well, that’s over. Slopestyle has been unveiled to the masses. It’s come out from under its X Games-nurtured rock and spread its awesomeness over everything else that will happen in Sochi, Russia. And what a debut! It had excitement, it had drama, it had triple corks, it had suspense and it had drama (did we already say that?). In the end, it had a trio of snowboarders on the podium that exude exactly what the sport is all about: having fun and going big. Norwegian Stale Sandbech ended up with the silver medal, while Canada’s Mark McMorris, who landed two triple corks in his run, settled for Bronze. USA’s Sage Kotsenburg won Gold.

  • End of the Road: Oakley Snowboarders and Freeskiers Step Into Spotlight in Sochi

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    Posted 6 months ago by Chasen Marshall

    The stage is set. The qualifications and training and travel has passed. The goal now is simple: shine on the brightest stage in all of sport – the Olympics. Our top snowboarders and freeskiers have arrived to Sochi, Russia, prepared to step into the spotlight. A few have been on the Olympic stage before, but for most, this will likely be an experience like none other in their careers. The presence of action sports in the Olympics has increased dramatically for this XXII Winter Olympics Games. Snowboarding made its first foray into the Olympics in 1998 in Nagano, Japan when Halfpipe made its debut. This year, Snowboard Slopestyle and Freeskiing Halfpipe and Slopestyle join the frey, and all of a sudden the Olympics are a bit more exciting, a bit more hip – a bit more relevant (yes, we’re sure there are heaps of young people influenced both athletically and culturally by Biathlon).

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