Oakley’s privacy and security measures are designed with the strictest security in mind, so any personal information that you provide to Oakley is used for the purpose of receiving Oakley communications and for personalizing and enhancing your web experience with Oakley. Oakley’s privacy policy is outlined below and tells you how we collect personal information, what information we collect, how we use it, to whom we will disclose it and how you can access, change and remove your information.


There are many ways that Oakley obtains information from you: (1) via signup on any Oakley website(s); (2) from an online, email, retail, fax or telephone purchase; (3) from navigational information about where visitors go on our website; (4) when you enter an Oakley sweepstakes/giveaway; (5) anytime you submit a business reply, product, or warranty card; (6) when you sign up at an Oakley Store or Oakley Vault; (7) upon contacting customer service to request Oakley communications; and (8) upon signing up at an event.


When you register on-line to receive our product information, you will need to provide us with your name, address and e-mail address. When you make a purchase through Oakley’s website, you also will need to give us your telephone number and credit card number so we can process your payment and contact you in the event of any problems with delivery. When you order through Oakley’s website, we collect your name, billing address, shipping address, email address, phone number(s) and credit card number (with expiration date) or gift card number. If you contact our customer service department, you may need to provide us with additional information so that we can respond to your questions or concerns as completely and thoroughly as possible.

In order to provide users and subscribers with the most efficient and enhanced service and to better understand your preferences, we may request your gender, year of birth, sports of interest, shopping preference and product interest. Whether or not you provide this information is entirely up to you.

We also may collect additional non-personally identifiable information (for example, browser version, IP address) which will provide information regarding the general use of our website. The navigational information allows us to see which areas of our website are most visited and helps us improve the quality of your online experience by recognizing and delivering more of the most desired features and services.


All personal information that we obtain about you will be recorded, used and protected by us in accordance with current data protection legislation and this privacy policy. By providing us with your personal information, you consent to us processing this personal information in one or more of the ways described in this privacy policy.

We will primarily use your personal information to provide products and services to you, for example:

  • To administer a contest, promotion, survey or other site feature and to provide you with the relevant products or services (for instance to deliver a prize you may have won in a contest).
  • To send you information/materials via e-mail or mail about products, offers and news we think could interest you. This information may relate to products, offers and news of Oakley.
  • To analyze visits to the website and learn about the interests of our visitors in the aggregate, so we can improve our products and services and deliver the best user experience.
  • For customer service purposes, such as following up on customers who have not checked out their abandoned shopping carts or to see if there was a problem with their use of the site.

The information obtained from registration on-line is utilized to improve your web experience with Oakley by enabling you to obtain a faster checkout for purchases and/or opt-in to receive occasional e-mails, which provide you with the latest and greatest information regarding Oakley and its products.

The information obtained during an online purchase process is used only to complete the order online, to confirm the order and shipment of the order via email and customer service purposes. You may, upon placement of an order, opt to allow Oakley to save the information for a speedier checkout process the next time. Your payment information is then stored only for the purposes of faster checkout and is not used for any other purpose.


A cookie is a small removable data file that is stored by your web browser on your computer. Cookies are only used by Oakley to allow you to use Oakley’s web site in the most efficient manner. Cookies allow you to place an order on our website and allow us to enhance and personalize your online surfing and shopping experience. For example, we use cookies to:

  • Remember the items in your shopping basket
  • Recognize you when you return to our website
  • Analyze visitor behavior

You can choose to have your computer warn you each time a cookie is being sent or you can choose to turn off all cookies. You do this through your browser settings. Please note, however, that by deleting our cookies or disabling future cookies you may not be able to access certain areas or features of our website.

We also work with other companies who use tracking technologies, including web beacons, to serve ads on our behalf across the internet. These companies may collect non-personally identifiable information about your visit to our website about your interaction with our communications, including advertising and e-mails. If you object to web beacons, we recommend that you follow the instructions for deleting existing cookies and disabling future cookies. We will still know how many of our e-mails are opened and we will automatically receive your IP address, a unique identifier for your computer or other access device but we will not identify you as an individual.


Oakley will never sell any information about you to anyone. We are part of a larger company and we may share information with our parent and affiliated companies.

We engage third parties to perform services in connection with the operation of our business. Examples of these services include payment processing and authorization, fraud protection and credit risk reduction, product customization, order fulfillment and shipping, marketing and promotional material distribution, website evaluation, data analysis and, where applicable, data cleansing. We may need to share personal information with these third parties so that they can perform these services, however, we limit the personal information that we give to them and authorize them to use this information only for the purpose of performing those services.

In proceeding with your online order, you agree that both your name and address and those of the delivery name and address (if different) will be checked using third parties such as credit agencies. If you are providing a delivery name and address which is not your own you must have that person’s permission to give us their personal information and for us to use it for the purposes specified. By providing it you are saying you have their permission.

We share aggregated demographic information about our user base with our agents, including agencies or third party vendors so that they can provide marketing analysis and consult on advertising strategies. This information does not identify individual users. We also may share non-personal information, such as the number of users who visited the website during a specific time period or who purchased a specific product through the website, with our marketing partners, advertisers and others from time to time. This information generally is shared in an aggregated form.

We may release personal information if we believe in good faith that: the law or legal process requires it; if we have been advised by counsel; we have received a valid administrative request from a law enforcement agency; or such release is necessary to protect the rights, property or safety of Oakley, or any of our respective affiliates, business partners, customers or others.

As with any business, it is possible that as our business develops, we might go through a business transition, such as a merger, acquisition by another company, sale of all or a portion of our assets or buying online stores or other assets. In such transactions, information about customers will likely be transferred. You will be notified via a prominent notice on our site for 30 days of any such change in ownership or control of your personal information. You will be deemed to have consented to the transfer of your personally identifiable information to any such successor entity unless you notify us via email to the contrary within the 30 day period.

Personal information submitted to or collected through this website may be stored and/or processed in the United States, United Kingdom, Italy or Canada for the purposes described in this privacy policy. By using Oakley products and services (including our website), you consent to any such transfer of information outside of your country.

We do not share, sell or rent to other third parties any personal information that you provide to us, except with your consent or as described in this Privacy Policy.


Oakley has a company policy not to flood people with e-mail correspondence, but simply to give you periodic information so you can stay up to date on what Oakley is offering.

YOU can easily unsubscribe at any time you want by contacting our customer service department or by following the instructions contained in the e-mail. It takes some time to put opt outs in effect so you may still receive emails from Oakley for several weeks after your request is received.

Oakley also uses your e-mail address to confirm your order and to confirm shipment of your order and to respond to any inquiries you make on-line. All e-mails you receive will provide you with information as to how to get off the e-mail mailing list if you so desire.


If you would like to update your mailing information or want your name and address removed from Oakley’s direct mailing list you can contact our customer service department.


If you are under 14, you should surf only with involvement of a parent or guardian. Although Oakley does not specifically direct its website, catalogs or e-mails to children, Oakley strives to provide children with as much customer service as possible without violating their privacy rights. For their protection, Oakley asks that anyone under 14 years of age not attempt to register with Oakley or otherwise provide Oakley with any personal information without the consent of a parent or legal guardian.


Oakley will provide you with access to the personal information you provided to Oakley by allowing you to view, update or correct your information. In order to protect your privacy, Oakley takes steps to verify your identity before granting you access to the private information or enabling you to make corrections. Oakley will accomplish this through the use of passwords and personal data.

If you want to find out what personal information Oakley holds about you, please contact our customer service department. We may charge you a small fee for providing this information.


Our web site’s bunker security system is armed with a sentry system to monitor activity and prevent any unauthorized disclosure of credit card numbers or other personal information. In addition, we utilize a licensed system for credit card authorization and fraud detection. We use industry standard SSL (Secure Sockets Layer) encryption to protect the confidentiality of your personal information.


Please review the site periodically to see any updates to the information provided here. This privacy policy was last updated on February 15, 2011.



Effective Date: 9/28/2016

This Privacy Policy describes how Oakley, Inc., 1 Icon, Foothill Ranch, California 92610, U.S.A. (“Oakley,” “we,” or “us”) will collect, use, and share the information that you provide to us as a result of your use of the Radar Pace wearable device, the Radar Pace application, and any website that links to this Privacy Policy (collectively, “Radar Pace” or our “Properties”). This Privacy Policy does not apply to any of Oakley’s applications or websites that are not associated with Radar Pace.


Collection of Information

Personal Information

We may collect personal information about you when you voluntarily provide us with such information. We collect this information when you use our products, communicate with us, create or update your account information, participate in surveys or otherwise interact with Radar Pace. We may also receive personal information about you from third parties, such as any partners, affiliates, service providers, and subsidiaries we may have, and we may combine this information with any information that you provide to us. If we do not collect this personal information from you, we may not be able to provide you with the services you have requested.

The personal information that we collect may include your name, your contact information (such as your email address), your date of birth, your weight, and your gender. This may be combined with other information collected through your use of Radar Pace, such as:

  • The precise location of your Radar Pace wearable device and/or the device on which the application is installed (see below for more information); and
  • Activity and workout information, including the date, time, and duration of your workout, information about your heart rate, average speed, distance traveled, elevation change, calories burned, and information about the route you took during your workout; and
  • Information from and about any sensors that you pair with Radar Pace, including a heart rate monitor, foot pod, power meter, cadence sensor, and speed sensor.

Non-Personal Information

We may collect non-personal information about you through our Properties. Such information may include your device identifier, your browser type and version, your operating system type and version, the time and date of your visit to our website or application, your activities when using the Radar Pace Properties, and your preference settings. We may collect such information through various technologies, such as cookies eTags, web beacons, or log files.

Location Information

We may also collect precise geolocation data pertaining to your wearable device and/or mobile device and associate it with the personal information that you provide and other information that we collect. We may collect this information in the background even if you are not using Radar Pace. For example, we may collect precise latitude/longitude coordinates from your device over time, or location data from other sources such as Wi-Fi or cell tower signals. We use this information to provide our services to you such as to calculate your distance traveled, measure speed or pace, map your route, and provide coaching feedback. If you do not want to provide your mobile device location to us, please use the settings available on your mobile device to limit this sharing. If you do not want to provide your wearable device’s location to us, please turn off the device. If you choose to limit our ability to collect information about your precise location, certain of Radar Pace’s features may not work.

Voice Recognition

Radar Pace is designed to allow users to operate certain device functions using voice commands. While the device is turned on, users can activate these functions by saying an activation command followed by directing Radar Pace to perform the desired function. For this functionality to work, Radar Pace must listen for the activation command while it is in use. If you want to turn off this functionality, you can say “stop listening” or you can turn Radar Pace off. This will work until you say “Ok Radar” again, and isn’t applicable from session to session, so if you reopen the application or turn the device off and on again, then the device will be listening and collecting data. We will collect your voice interactions with Radar Pace over time in order to provide and improve Radar Pace. We may also collect audio information in the background even when you are not actively using Radar Pace.

Third-Party Services

We may use analytics services provided by third parties, which use various technologies to collect information about your activities on Radar Pace, and across other sites over time, for non-advertising purposes.

Use of Information

We may use both personal and non-personal information that we collect from you for purposes including:

  • To operate the product, including providing you with Radar Pace’s coaching features and to respond to your directions;
  • To operate, maintain, and improve Radar Pace;
  • To communicate with you, including responding to your communications with us and sending you communications about Radar Pace;
  • For our own marketing purposes;
  • For our research, recordkeeping, and reporting purposes, including for product development;
  • To personalize and improve your experience of our Properties;
  • To monitor our Properties for compliance with our Terms of Service; and
  • To prevent fraud and to protect Oakley, other individuals, and the integrity of our system.

Sharing of Information

We may share both personal and non-personal information as follows:

  • With service providers that help us operate, maintain, and improve Radar Pace and other Oakley products or services ;
  • With our parent and affiliate companies,
  • With government entities as needed to provide our services and where required by law;
  • As part of a sale or merger of all or part of Oakley, including at bankruptcy;
  • Pursuant to a subpoena, court order, or other legal process;
  • To investigate, respond to or resolve problems or inquiries (including law enforcement requests) or protect, enforce, or defend our rights, assets, and/or interests;
  • To prevent or respond to a violation of any law, regulation, or our Terms of Service; or
  • With your consent or as otherwise disclosed at the time of collection, or as otherwise required or authorized by applicable law.

Some of these recipients may be located in countries including the United States, where our servers are located.

We may also share aggregate information or de-identified information with third parties in our discretion.

Radar Pace may include social media plug-ins that link to and share information with third-party social media websites. If you use these tools to share information about your use of our Properties or otherwise interact with any social media features on our website, those social media companies may collect information about you and may use and disclose that information in accordance with their own privacy policies and your account settings. We encourage you to carefully review the privacy policy of any social media company before using any social media plug-ins to understand the practices that will apply to any information that you provide to these companies.

Updating Personal Information or Account Deactivation

If you would like to access or update the personal information that we maintain about you or you would like to deactivate your account, you may do so by calling customer service. If you deactivate your account, we may retain certain personal information about you for record keeping purposes for the time provided in the relevant applicable law.

Third Party Websites

Our Properties may contain links to third-party websites or mobile applications. Please note that this Privacy Policy does not apply to any such third-party websites or applications. We do not control how the owners of these websites and applications collect, use, or disclosure your information. If you click on any of these links, we encourage you to read the privacy policy of the website or application that you visit before you provide any information to the owner of that website or application.

How We Protect Your Information

We have implemented reasonable administrative, technical, and physical safeguards to protect the confidentiality, security, and integrity of the personal information that we collect through Radar Pace.

Changes to Our Privacy Policy

We reserve the right to modify or revise this Privacy Policy at any time and in our sole discretion. If we revise this Privacy Policy, we will make the revised Privacy Policy available through our Properties, and we will update the effective date identified above. We encourage you to visit this Privacy Policy regularly to stay informed about our practices with respect to your information and to learn of any changes to those practices.

Contact Us

If you have questions or comments about this Privacy Policy, or you have a problem or complaint about our handling of your personal information, please contact us at For complaints, we will respond within a reasonable time. If you are not satisfied with our response, you may contact the relevant regulator.