Vision d’Avenir Lyon, France (29. - 31. March 2012)
Back to Lyon! After last month’s tradeshow “Sport Achat” we took the O-Lab right into the heart of Lyon’s old town center, onto the Place de la République.
The occasion: The optical fair “Vision d’Avenir”, bringing together the biggest optical brands for public conferences and information days.
The fact of having been invited to this optometry-fair among brands that mainly produce highest quality medical prescription glasses speaks volumes about the optical quality of our Oakley products!
So we were proud to participate – and for the occasion we presented the Crosslink glasses, boasting a casual everyday look for prescription wearers combined with more sports-oriented features.
Next to several fashion shows daily we also wanted to allow the public a glance into our Oakley-action sports world, and so we brought an additional little surprise:
We teamed up with the Fontenoy brothers, a four-time World Champion trial team, to put on amazing mountain bike show! Aurélien and Cédric performed stunning tricks, the show was a hit and the public excited!
The two-day “Vision d’Avenir” optical fair was once more a success!