Articles by Date

August 2011

  • Oakley Goes Back to Church Street

    DownloadedFile-3

    Posted almost 3 years ago by Kyle Matias

    Church Street on a Saturday morning can be quite the happening place. The Rolling O Lab joined a farmers market, parade, triathlon, and usual weekend crowd of Church Street cruisers on a beautiful summer day in Burlington, Vermont.

  • Rockstar Energy Southwick National at Moto-X 338

    DownloadedFile-5

    Posted almost 3 years ago by Kyle Matias

    For most of the country, the big news this weekend was Hurricane Irene doing damage as it made it’s way up the east coast. And even though Southwick, Massachusetts was right in it’s path, for a few hours on Saturday, Oakley’s Ryan Dungey and Ryan Villopoto again were the talk of the Lucas Oil AMA Pro Motocross Championship’s perennial sand track.

  • Oakley MX Dealer Ride Day

    DownloadedFile

    Posted almost 3 years ago by Joe Green

    Last Sunday regional Oakley dealers from OH,WV and PA ascended upon Briarcliff motocross track for a dealer ride day.

  • Pelotonia

    DownloadedFile-5

    Posted almost 3 years ago by Joe Green

    Every August the cycling community joins forces in Columbus, OH to help find a cure for cancer. The event is called Pelotonia and for the second year in a row Oakley has been invited to be part of the event.

  • Rolling O Stops at the South Coast Surf Shop

    IMAG0364

    Posted almost 3 years ago by Thomas Craig

    This past weekend the Rolling O Lab set up in Pacific Beach in front San Diego’s finest and most traditional surf shops, South Coast.

  • Lucas Oil AMA Pro Motocross at Unadilla

    IMG_1457

    Posted almost 3 years ago by Kyle Matias

    The Lucas Oil AMA Pro Motocross was back in action last weekend for the 9th round of the season at the historic Unadilla Valley Sports Center. Unadilla is a legendary track located in Ostego County, New York. With an estimated 25,000 people in attendance, race day again was a great opportunity for Oakley to spread the word on why it’s the eyewear of choice for the sports top athletes.

  • Oakley Goes Yard in Binghamton

    IMG_1697

    Posted almost 3 years ago by Kyle Matias

    The Oakley Rolling O Lab hit one out of the park last night in Binghamton, NY. While the Double-A affiliate of the New York Mets was busy blowing out the New Britain Rock Cats at NYSEG Stadium, the Rolling O Lab was busy in front of the stadium blowing the minds of all those who took the time to come check out the facts of today’s eyewear market.

  • Flak Jacket XLJs Save Little Leaguer's Eye

    Flak Jacket saves Eyes

    Posted almost 3 years ago by Chris Harris

    As he was going for the ball the ball took a bad hop and hit my son in the right eye. As soon as it hit him I heard the pop and immediately ran onto the field. When I got to him his nose was bleeding and of course I thought the worst

  • The O Lab Stakes Claim at Loretta Lynn's

    image[6]

    Posted almost 3 years ago by Breton Laubscher

    Loretta Lynn’s is one of the biggest motocross events of the year, amateur and professional combined, and the O Lab was honored to be on hand once again. The exciting and electric atmosphere was tangible as hundreds of MX riders of all ages and classes hustled about the campground keeping their mind focused and equipment ready.

  • Star Shredding: Hollywood Hits the Surf at Oakley ‘Learn to Ride’ – Dana Point

    OakleyLTRSurfDayTwo-146

    Posted almost 3 years ago by Andrew De Lara

    Mark Paul Gosselaar, is definitely stoked on Oakley. The long-time Hollywood star, his kids and a collection of some of Tinsel Town’s brightest young stars converged in Dana Point, Calif. to be welcomed into the O family – surf style. All for Oakley’s famous ‘Learn to Ride’ program, which merges the entertainment and sports industries in efforts to spread the stoke on different sports. Hitting Doheny Beach on July 22, Gosselaar (TNT’s Franklin and Bash), Amber Lancaster (MTV’s Hard Times of RJ Berger), Brian Geraghty (Hurtlocker, The Chameleon), Kate Voegele (One Tree Hill) and many more joined to get down, get up on their boards and learn from Oakley’s resident Women’s World No. 2 Pro standout Sage Erickson, as well as Oakley Surf Managers Ronny Nelson and Luke Walsh.

  • The O Lab Rides Into the Pan-Mass Challenge

    DownloadedFile-8

    Posted almost 3 years ago by Kyle Matias

    The Oakley Rolling O Lab is up in New England these days and just finished up a great stop at the annual Pan-Mass Challenge at the Bourne finish on Saturday, August 6.

  • One Icon Issue No. 3 on Digital Newsstands Now

    one-icon-issue-3-tease

    Posted almost 3 years ago by Elishia Matta

    Third time is the charm. As such you won’t want to miss the third issue of Oakley’s new quarterly magazine, ONE ICON, on digital newsstands now.